KINDER+Sport Kidathon

SCG supported the PR & Marketing of Kinder+Sport Kidathon every year which aims to encourage children to develop attitudes of persistence and perseverance through the enjoyment of physical sports.

All registration fees were donated to the ‘Sports for Youth Foundation’. The donation will be spent for sporting development for the youth. The exciting event gained coverage from 136 key media platforms – 123 online publications, 11 newspapers and 3 broadcast on TV, which translated into a total media value of USD600K.