KAO
Brand : MegRhythm Eyemask
Task : Make target audience engaged to the brand
We create a character Miss Meg
https://www.facebook.com/megrhythm.hongkong/
Start at Apr 2016
Fans : ~ 20 K
Engagement Rate : 12%+
Fans got their own language to communicate with Miss Meg
Online Awareness
Reach
100,000 +
Offline Experience
Traffic
5,000+
Online WOM
Engagement
100,000 + Reach
Business
Purchase
Online to Offline Journey
We successfully create a campaign , develop from online Facebook post and drive fans to have on-site experience, that create a desire of Miss Meg icon product, finally we bring business to the brand